Solar Community Mela and IFC Lighting Pakistan Campaign
CEIP collaborated with the International Finance Corporation (IFC) – ‘Lighting Pakistan’ to conduct a solar energy awareness campaign. The campaign consisted of two street theatres and a Mela – Exhibition/Fair. Extending throughout March 2018, the campaign directly engaged over 1,000 households in Lahore through culturally resonant activities, including a Mela that featured a street theatre for spreading awareness on the benefits of using solar products. Apart from the street theatre, product stalls were also setup by CEIP’s entrepreneurial clients, and quiz and poster competitions were organized for children present at the event. The campaign also featured two theatre performances conducted with clients of eight diќerent branches of CEIP and was highly popular and appreciated by the community, who enjoyed the theatre and appreciated CEIP’s eќorts in providing high quality products to the community. Disseminating information about solar products, representatives of CEIP and its partners Harness Energy and Allied Solar, also used the platform to gauge the interest of borrowers in the newly launched solar energy loan program, a survey was conducted with the clients to assess the success of the campaign in creating awareness and demand for the products
