Entrepreneurial Mela in Collaboration with Bread for the World
In partnership with Bread for the World, CSC is implementing a project on “Promotion of Women’s Rights in Punjab & Capacity Development Project,” which is a step to restore women’s lawful rights and involve all sections of society, especially women, in the development process. A festival (women’s mela) was organized on 14th October 2020 at Nizampur Dacca, Tehsil Ferozwala, Sheikhupra, in consultation with all stakeholders, particularly women and CBOs members, to reflect women’s contribution in the society through the display of their skill. The entrepreneur women exhibited their stalls and showed that women could perform well if they are treated equally by the society. The Mela (festival) objective was to allow home-based women workers/entrepreneurs to exhibit competitive skills, provide a place for their product promotion, improve market access, and develop linkages with buyers and traders who have participated in CSC’s different Skill Enhancement and Enterprise Development training programs. This initiative has helped improve the income spectrum of these poor and deserving Entrepreneurs. It has provided a platform for entrepreneur women to create linkages and sales of their products. A total of 25 entrepreneurs participated and displayed their products such as children’s garments, women’s clothing, home decoration, mud clay crockery, beautician and mehndi stalls, and different food items. In Mela, over 150 people from different walks of life participated by following COVID-19 SOPs (masks, sanitizers, etc.). This has increased the market for home-based workers’ products.